The Marketing Manager's Yearbook 2006
Introduction
Helen Helmer,
Editor
The Marketing Manager’s Yearbook has reached its fifteenth edition. The expertise within the UK marketing industry is represented in this book as in no other, and our aim is that you find it a valuable resource to tap into this talent. From the creative minds behind the highest profile advertising campaigns to those accountable for the UK’s largest marketing budgets, we profile the companies and individuals responsible for the diversity in this remarkable sector.
While the constant challenge remains for the marketer to convert new ideas into effective marketing activities, reliable sources of contact information are essential. With the publication of this directory, we are delighted to announce the launch of a sister product – www.findasupplier.info/marketing. This new website provides all the listings of supplier companies found in the second half of this directory. As an alternative to using the book, you are now able to search for a supplier in your chosen field, refining your selection by area of specialisation or geographical location. We are confident you will find these products all you need to facilitate partnerships in your chosen area of marketing.
This title has undergone a significant change for this edition and you will see this in the Advisers and Suppliers section in the second half of the book where all sections have been divided into subsections. Companies are now listed under their most relevant specialisation. Our aim is that this will make it even easier for you to contact the exact business partner for your needs. Your feedback is required to ensure that this book and the website continue to provide you with the information you need. If the subsection categories do not represent the sectors as you wish or you have suggestions for any improvements, please contact me and we will endeavour to adapt our services to reflect your views.
Other differences in the directory this year include the introduction of a new section - Media Agencies, which we have separated from the main Advertising Agencies section. The Online & Digital Marketing section is the new name for what was previously known as New Media. There are also new subsection categories in all sections. These changes certainly reflect some of the movement in today’s marketing climate and the challenge for us is to make sure you are able to find what it is you are looking for. As part of our research this year, we did ask for the names of Corporate Responsibility Managers and although the response was small this year, there are companies listed in the book with a designated post holder in this field and I expect that this is an area that will command increasing coverage in the future. As codes of business ethics become more popular, we no longer just hear how goods and services benefit us as consumers. It is as important how our buying activity affects the planet and its inhabitants as a whole.
The expansion and diversification in marketing means that perhaps more than ever, technical disciplines affect the ways in which we promote our products and services and every day we are inundated with increasingly innovative messages and propositions to sway our buying choices. At the same time, there are more regulatory controls and, of course, media channels than ever before. I am delighted to include a number of excellent articles profiling different areas of the marketing sphere and the ways in which they play a part in the mix.
The sections preceded by articles are Public Relations Consultants, Sponsorship, Design, Advertising Agencies, Sales Promotion, Poster Contractors and the Corporate Hospitality and Entertainment sections and I would like to wholeheartedly thank the experts who have provided us with such interesting ideas and examples of recent experiences. These sections are considerably enhanced by these pieces and I hope you find time to read them while using the directory.
Please keep the book at hand for reference throughout the year and remember to bookmark www.findasupplier.info/marketing to look up a marketing supplier by name or specialisation. If your selection does not supply you with what you need, let us know so that we are aware of what you expect to see in The Marketing Manager’s Yearbook and on the website. I thank everyone that has supplied us with the information to make the book so comprehensive and I wish you a successful year in marketing.