The Marketing Manager's Yearbook 2007
Content
The Marketing Manager’s Yearbook 2007 is a great source of information for both UK marketing professionals and their suppliers. Please review the detailed table of contents below to see what you will discover when you purchase a copy.
Foreword by Paul Gostick, International Chairman, The Chartered Institute of Marketing
Services offered by The Chartered Institute of Marketing
Introduction by Helen Helmer, Editor
Using the Directory
Sample Entry - Major Companies
Sample Entry - Advisers & Suppliers of Services
List of Abbreviations
Major Marketing Awards in 2006
Major Sales & Marketing Exhibitions in 2006
The Croner Reward Salary Survey
Statistical Analysis of Major Companies & Organisations
Major UK Companies & Organisations
Geographical Index
Business Activity Index
SIC Codes Index
Advisers & Suppliers of Services
Find a Supplier - www.findasupplier.info
Advertising Agencies
The Changing Face of Advertising Regulation
Claire Forbes, Director of Communications, ASA
Advertising Sales Houses
Audio Visual & Teleconferencing
Conference & Exhibition Venues & Event Services
Corporate Hospitality & Entertainment
Creating a Splash - The Work of the ISES
Richard Groves, ISES - International Special Events Society
Design Companies
Successful Retail Brands Engage their Customers In-Store
Craig Thatcher, Director, fraserdesign
Direct Mail & Marketing Companies
Market Research Companies
Marketing Consultants
Marketing Publishers & Sources of Information
Media Agencies
Online & Digital Marketing
Picture Libraries & Photographic Services
Poster Contractors & Signage
Evolution of a Medium - Outdoor Advertising & Ambient Marketing
James Davies, Board Director, Hyperspace
PR Agencies
PR Evaluation - A Whole Lot More than Just Clippings
Marc Prema-Ratner, Managing Director, Z’est Corporate PR
Printing Services
Professional Bodies & Associations
Recruitment Companies
Sales & Marketing Software
Sales Promotions, Premiums, Incentives & Sourcing
The Value of Vouchers as a Marketing Tool
Andrew Johnson, Chair, The Voucher Association
Sponsorship
Sponsorship in the 21st Centry - Supporting the Fabric of Life
Richard Fox, Managing Director, uksponsorship.com Ltd. (The UK Sponsorship Database)
Telebusiness
Training Companies
Index of Advisers & Suppliers of Services
Index of Advertisers