The Marketing Manager's Yearbook 2008
Content
The Marketing Manager’s Yearbook 2008 is a great source of information for both UK marketing professionals and their suppliers. Please review the detailed table of contents below to see what you will discover when you purchase a copy.
- Foreword by David Thorp,
Director, Research and Information, The Chartered Institute of Marketing
Introduction by Helen Helmer, Editor
Using the Directory
About the Directory
Sample Entry - Major Companies
Sample Entry - Advisers & Suppliers of Services
List of Abbreviations
Major Marketing Awards in 2008
Major Sales & Marketing Exhibitions in 2008/09
- Professional Associations
The Croner Reward Salary Survey
Statistical Analysis of Major Companies & Organisations
Major UK Companies & Organisations
Geographical Index
Business Activity Index
Index of Marketing Contacts
Advisers & Suppliers of Services
Index of UK Advisers & Suppliers of Services Sub-categories
- Advertising Agencies
Advertising - Future Threats and Opportunities for Brands
Hamis Pringle, Director General, IPA
Advertising Sales Houses
Design Companies
Market Research Companies
Research 2.0 - Creating Interactive Communities Online
Pete Comley, Chairman, Virtual Surveys
Multimedia Services, Images & Posters
Online& Digital Marketing
PR Agencies
Chitter-Chatter - Using Your Mouth to Spread the Word
Steve Barton, President, WOM UK
Printing & Publishing Services
Recruitment Companies
the Recruitment Maxim; Three is not a Crowd
Emma Brierley,CEO, Xchangeteam
Sales & Marketing Software
- Sales Promotions, Premiums, Incentives & Sourcing
Promotions in 2008; Ethical Trading, Standards and Innovation
David Lebond, Chairman, British promotional Merchandise Association
Sponsorship
Lessons of Licensing - A Formula for Success
Kelvyn Gardner, Managing Director, LIMA UK
Training Companies
- Advisers & Suppliers of Services - Direct Marketing Products & Services
- Broadcast & Live Direct marketing Serives
Data Services
- Direct mail companies
- Telebusiness
Advisers & Suppliers of Services - Events Contractors, Services & Venues
Digital and Live Events - A Powerful Future Together
Trevor Foley, Group CEO, Events Industry Alliance
Event & Exhibition Services
Event Organisers
People & Performers
Venues
Geographical Index of Advisers & Suppliers of Services
Alphabetical Index of Advisers & Suppliers of Services
Index of Advertisers