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The Marketing Manager's Yearbook 2008

Using the Directory

The Directory is divided into two main sections:
Major UK Companies and Advisers & Suppliers of Services

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Major UK Companies & Organisations

The main section of The Marketing Manager’s Yearbook 2008 contains an alphabetical list of 10,300 major UK companies. A sample entry showing all the information included within these entries can be seen on the sample entries page. The main criteria for an entry is a minimum of 100 employees with a designated marketing post holder and/or a marketing budget of over £100,000. It may be the case that subsidiary companies with a reasonably high number of employees are listed under the parent company entry as the marketing function is centralised there. Wherever possible, subsidiary companies are listed under their own entry.

This section is of principal interest to:

Marketing managers who wish to contact the marketing departments of other major UK companies

Suppliers, job seekers or researchers wishing to identify specific individuals in the marketing department

Researchers looking to gain an insight into the marketing function in major UK companies.

Because of the volume of information within the book, three key indexes are contained at the end of this section. These enable users to identify major companies by:

Geographical Region - by county

Business Activity - by industry. This also indicates the number of companies per listed industry at the beginning of each category

Marketing Contacts - lists contact names by surname who have either director- manager or senior level marketing respsonsibility.

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UK Advisers & Suppliers of Services

The other main section of the book is the Advisers & Suppliers section. This contains listings on 5,000 companies providing services and products to the marketing industry. The primary aim of this section is to enable sales and marketing managers to identify easily the most appropriate provider of services/products required. The 23 main sections are as follows:

Marketing Products & Services

Advertising Agencies, Media Agencies & Marketing Consultants

Advertising Sales Houses

Design Companies

Market Research Companies

Online & Digital Marketing

Multimedia Services, Images & Posters

PR Agencies

Printing & Publishing Services

Recruitment Companies

Sales & Marketing Software

Sales Promotions, Premiums, Incentives & Sourcing

Sponsorship

Training Companies

Direct Marketing Products & Services

Data Services

Direct Mail Companies

Telebusiness

Broadcast & Live Direct Marketing Services

Events contractors, Services & Venues

• Event & Exhibition Services
• People & Performers
• Event Organisers
• Venues

These subsections are divided into different sub-categories, and companies are listed under the most relevant area according to their main specialisation. Some companies have entries under more than one sub-category.

A full alphabetical index of Adviser companies appears at the end of this section.

Also in The Marketing Manager’s Yearbook

• The Croner RewardSalary Survey, providing breakdowns of salary levels in marketing
• Including David Thorp's Foreword, these are 8 articles within the book covering news and developments across the industry (see Content page)
• New for this year is an index of all the sub-categories in our Advisers & Suppliers subsections.