The Marketing Manager's Yearbook 2007
Using the Directory
The Directory is divided into two main sections:
Major UK Companies and Advisers & Suppliers of Services
Top ^
Major UK Companies
The main section of The Marketing Manager’s Yearbook 2007 contains an alphabetical list of more than 10,000 major UK companies. A sample entry showing all the information included within these entries can be seen on the sample entries page. The main criteria for an entry is a minimum of 100 employees with a designated marketing post holder and/or a marketing budget of over £100,000. It may be the case that subsidiary companies with a reasonably high number of employees are listed under the parent company entry as the marketing function is centralised there. Wherever possible, subsidiary companies are listed under their own entry.
This section is of principle interest to:
- Marketing managers who wish to contact the marketing departments of other major UK companies
- Suppliers, job seekers or researchers wishing to identify specific individuals in the marketing department
- Researchers looking to gain an insight into the marketing function in major UK companies.
Because of the volume of information within the book, three key indexes are contained at the end of this section. These enable users to identify major companies by:
- Geographical Region - by county
- Business Activity - by industry. This also indicates the number of companies per listed industry at the beginning of each category
- Standard Industrial Classification. This lists in full the SIC codes found within the entries.
Top ^
Advisers and Suppliers of Services
The other main section of the book is the Advisers & Suppliers section. This contains listings on 5,000 companies providing services and products to the marketing industry. The primary aim of this section is to enable sales and marketing managers to identify easily the most appropriate provider of services/products required. The 23 main sections are as follows:
Advertising Agencies
Advertising Sales Houses
Audio Visual & Teleconferencing
Conference & Exhibition Venues & Event Services
Corporate Hospitality & Entertainment
Design Companies
Direct Mail & Marketing Companies
Market Research Companies
Marketing Consultants
Marketing Publishers & Sources of Information
Media Agencies
Online & Digital Marketing
Picture Libraries & Photographic Services
Poster Contractors & Signage
PR Agencies
Printing Services
Professional Bodies & Associations
Recruitment Companies
Sales & Marketing Software
Sales Promotions, Premiums, Incentives & Sourcing
Sponsorship
Telebusiness
Training
These sections are subdivided into different categories, and companies are listed under the most relevant area according to their main specialisation. Some companies have entries under more than one category.
A full alphabetical index of Adviser companies appears at the end of this section.
Top ^
In addition to the details for more than 10,000 companies, The Marketing Manager’s Yearbook 2006 provides marketing managers with many facts and figures they can use throughout the year. Invaluable information for quick and easy reference includes:
- A guide to all the major exhibitions and marketing awards ceremonies occurring in the marketing sector in 2006
- Also included is the most recent Marketing Salary Survey from Croner Reward, giving you a detailed breakdown of salary levels in the sales and marketing function across geographical areas, business activity and company size
- Seven informative articles by leading figures from the marketing industry
- A List of Abbreviations commonly used in the directory